Who is George Amine?

Most operational businesses are stuck with software that does not fit how they actually run. They pay for three or four systems that do not talk to each other, then fill the gaps with spreadsheets, WhatsApp messages and whatever is in people's heads.

My job is to replace that with one system built for how the business actually works, and then to keep running it as the business changes. Not build it and disappear. Build it and run it.

The second half of my job is to give the craft away. Everything I know about finding the problem, scoping it, pricing it, building it and shipping it goes out for free. If you want to do this yourself, I would rather you learn it from me than from someone who has never shipped anything.

I grew up in Sydney and went to The King's School, where I topped the cohort in mathematics. From there I studied Computer Science at the University of Sydney.

Before Webhouse I ran two marketing agencies. That is the part of my background people do not expect, and it is the part that matters most. It means I did not learn business by reading about it, I learned it by having to find clients, price work, and keep a company alive.

Most agency founders are either technical or commercial. Being both is the whole advantage. I can look at a problem and see the code and the business case at the same time.

I started Webhouse in September 2023, out of Parramatta in Sydney.

The pattern showed up fast. An owner would come to me with an idea, or a spreadsheet that should have been a tool, or an internal system they had already given a name to in their head. The idea was the doorway. The business behind the idea was the real work.

Since then we have rebuilt the operations of scaffolding companies, waste and bin businesses, property maintenance firms and more. One client went from $1,500 a month in subscriptions across three systems that did not talk, to one system, in three months.

I put everything on YouTube. Not the highlight reel, the actual craft. How to find a problem worth solving, how to run discovery, how to scope so you do not lose money, how to price it, how to sell it, how to build it with AI without shipping something fragile, and how to run it once it is live.

Two kinds of people watch. Builders who want to do this themselves, and owners who want to know whether the person they are about to hire actually knows what he is doing.

Both get the same content. That is deliberate. The best proof I can offer an owner is showing my working.

There are two, and they split along a clean line.

The free community is the technical side. How to actually build with AI. The tools, the workflows, the production engineering that tutorials skip. It is free because the technical knowledge should not be behind a paywall.

The pro community is the business side. What happens after you can build. Finding the work, scoping it properly, pricing it so the margin survives, selling it, and running it as a business rather than a hobby.