George Amine
Custom software, built and run, for businesses that outgrew their tools
I have spent 15 years writing software. Today I build and run custom systems for businesses that have outgrown their tools, and I show builders exactly how I do it.
Businesses I have built for
Platforms
Four places, and the real numbers
I am starting from close to nothing and putting the counts up anyway. They are here so you can see exactly where I am up to, and so I have to grow them.
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Short videos most days. The quick version of what I am building and what I am learning.
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The long stuff. Whole builds start to finish, plus how the agency actually runs.
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The technical side. How to actually build with AI, with the people doing it.
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The business side. Finding the work, scoping it, pricing it, keeping the margin.
See the pro communityThe choice every owner is making
Four ways a business gets software built
Three of them have a catch. Most owners pick a fifth option without meaning to: keep the spreadsheet, hire another admin, and do it again next year.
Hire in-house
The most control and the biggest price tag. Salary, recruiting, on-costs, management, and idle time when the backlog dips. Most operational businesses cannot justify it, and one lone developer you cannot evaluate is a worse bet than it looks.
Go offshore
Cheap on paper, expensive in practice. Timezones, communication overhead, quality you cannot judge, and churn. You still write the spec and manage the work.
Use an outsourced agency
Scoped project, built, handed over. You supply the diagnosis, they build to the brief, then they leave. Six months later something breaks and the people who built it are gone.
Have someone build it and run it
One system built for how you actually run the business, owned by you and run by us. It feels like having your own tech team without the cost of hiring one. This is what I do at Webhouse.
Background
Technical enough to build it, commercial enough to sell it
I studied Computer Science at the University of Sydney and ran two marketing agencies before this one. That combination is rare. Most agency founders are one or the other.
I started Webhouse in September 2023. Since then I have rebuilt the operations of scaffolding companies, waste businesses, property maintenance firms and more. Real businesses with teams in the field and an office that cannot keep up.
The thing I care about most is being useful. Clarity over complexity. The best tech advice is the kind that makes you feel like you actually understood it.
Want it built and run for you instead?
If your business is growing and the tools underneath it are not keeping up, that is the work I do at Webhouse.